July 5, 2018
Banks make up five of the ten most valuable brands in Australia this year, according to a study from WPP and Kantar Millward Brown naming Australiaâ€™s 40 most valuable brands. Despite the value of the banking sector declining since the beginning of the Royal Commission, the Commonwealth Bank topped the list with a valuation of $16.412 billion, ahead of ANZ on $11.907 billion. Telstra was the highest placed company outside of the banking sector, ranking third with a valuation of $10.774 billion. Overall, the combined value of banking sector brands accounted for 52 percent of the top 40â€™s total value.
The retail sector was also well represented, claiming 11 of the top 40 positions to make up 19 percent of the listâ€™s total value. The Australian Top 40 list stood out from other nations not just for the concentration of bank brands, but also for its lack of technology companies, without a single tech company making the list.
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